I trained as an architect. Now I design the moments people remember and lead the teams that make them.
Profile
From stage screens to decks, I make brand, motion and experience do real work for the business. And I look after the people who make it.
At EZRA I lead a team that turns ideas into events and campaigns people actually care about. Some are small client summits. Others are big, with speakers like Simon Sinek, Jacinda Ardern, Stephen Fry, Anna Wintour, Joanna Lumley and Venus Williams.
My architecture training (BA and MArch, University of Greenwich) still shapes how I work. I think in systems, journeys and spaces, whether that's a packed auditorium or a 16:9 slide.
Download CV (PDF)How I lead
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Crit culture
We look at every part of the experience together, on the big screen. Feedback is specific and comes early, so quality is something the whole team owns, not a check at the end.
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Fixed DNA, creative oxygen
Keep the brand basics fixed, then let the team build new worlds inside them. Consistent, never samey.
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Don't be the bottleneck
Prove ideas early to get buy-in. Then turn the hard-won craft into templates and systems the whole team can use.
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Design that knows its value
Designers write down what they contributed and understand the commercial impact of what they make. Good craft and a good business case, side by side.
Experience
- 2024 – Now
Brand Design Lead · EZRA Coaching
I lead two designers across motion, digital and print, and report to the Creative Director. I'm the brand and creative lead for EZRA Hosts, the owned-event series the business doubled down on.
- 2023 – 2024
Motion & Digital Designer · Freelance, incl. OANDA
Brand design for a new subsidiary, built to sit alongside the parent brand. Landing pages, email and paid social.
- 2021 – 2023
Lead Motion & Digital Designer · Callsign
The US launch campaign, which became the global logo ident. Plus product demos, brand films and post-production.
- 2019 – 2021
Digital Media Designer · Fuse Universal
Web, motion, decks and thought-leadership design for marketing and the executive team.
- 2016 – 2019
Designer & Animator · Flock London, Orlebar Brown, Mosaic Films and others
VFX and animation for BBC Learning and Soccer Aid, and web for a BAFTA-winning studio.