Dom Davis
say hello
Challenge
We were invisible in America. A British cyber security brand in room full of tech giants. We needed to launch an ownable message of "Digital Trust" at a major US trade show. The theme was Tetris, a core cultural touchstone for our prospects.
Strategy
I taught myself complex particle systems to give the brand a "premium" finish. To mitigate risk, I delivered a proof-of-concept to the CMO early. Securing stakeholder buy-in before investing time in polishing the work.
Identity
I didn't just show blocks. I rotoscoped actual gameplay to ensure the motion felt human, not robotic. Visualising "Trust" as data points clicking into place with physical weight.
Application
Good design is about not being a bottleneck. Once I mastered the tech, I built MOGRT templates for the wider team. This allowed our designers to produce high-fidelity motion assets in Premiere Pro without needing to learn the underlying complexity.
Result
"The videos made a material difference to Callsign’s success at the show being a relatively unknown brand in the US. It attracted visitors and leads that would not normally stop at our stand. Contributing significantly to our return on investment." — Sarah Whipp, CMO What started as an event film later became the Global Logo Ident for our video content.
