Dom Davis

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Callsign at Money 20/20

Callsign at Money 20/20

Callsign at
Money 20/20

Callsign is a leader in digital identity and security looking to establish their brand presence at Money 20/20 (a global conference focused on the future of finance)

Callsign is a leader in digital identity and security looking to establish their brand presence at Money 20/20 (a global conference focused on the future of finance)

Brief

  • Launch new brand messaging (build digital trust)

  • Respond to the theme of Tetris

  • Increase brand awareness and visitors to the stand

Brief

  • Launch new brand messaging (build digital trust)

  • Respond to the theme of Tetris

  • Increase brand awareness and visitors to the stand

Brief

  • Launch new brand messaging (build digital trust)

  • Respond to the theme of Tetris

  • Increase brand awareness and visitors to the stand

Initial test

Initial test

Initial test

Polished effect

Polished effect

Polished effect

I learned using particles and having references such as Sky Glass ad, I worked iteratively until the final result was satisfactory, giving a wow factor.

I learned using particles and having references such as Sky Glass ad, I worked iteratively until the final result was satisfactory, giving a wow factor.

I learned using particles and having references such as Sky Glass ad, I worked iteratively until the final result was satisfactory, giving a wow factor.

Reference

Reference

Reference

Rotoscoped

Rotoscoped

Rotoscoped

Not a fan of Tetris myself (being more into Pokémon and Mario) I used an actual game recording of Tetris to get an authentic gameplay feel.

Not a fan of Tetris myself (being more into Pokémon and Mario) I used an actual game recording of Tetris to get an authentic gameplay feel.

Not a fan of Tetris myself (being more into Pokémon and Mario) I used an actual game recording of Tetris to get an authentic gameplay feel.

Final Work

Final Work

Final Work

“The videos made a material difference to Callsign’s success at the show being a relatively unknown brand in the US. It attracted visitors and leads that would not normally stop at our stand. Contributing significantly to our return on investment.”

Sarah Whipp, CMO

“The videos made a material difference to Callsign’s success at the show being a relatively unknown brand in the US. It attracted visitors and leads that would not normally stop at our stand. Contributing significantly to our return on investment.”

Sarah Whipp, CMO

“The videos made a material difference to Callsign’s success at the show being a relatively unknown brand in the US. It attracted visitors and leads that would not normally stop at our stand. Contributing significantly to our return on investment.”

Sarah Whipp, CMO

Seeking to use this new skill, I looked at areas of the brand it could benefit and used it on a logo ident which became the standard thereafter.

Seeking to use this new skill, I looked at areas of the brand it could benefit and used it on a logo ident which became the standard thereafter.

Seeking to use this new skill, I looked at areas of the brand it could benefit and used it on a logo ident which became the standard thereafter.

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